Era Software, Inc. dba Era (the “Company,” “we,” or “us”) wants you to be familiar with how we collect, use, and disclose information through our website, currently located at https://www.era.co (together with any materials and services available therein, and successor website(s) thereto, the “Site”).

PERSONAL INFORMATION

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Site may collect Personal Information, including:

• Name
• Postal address (including billing and shipping addresses)
• Telephone number
• Email address
• IP address (we may also derive your approximate location from your IP address)

We also may use a third party payment service to process payments made through the Site.

Use of Personal Information

We and our service providers use Personal Information for the following purposes:

• Providing the functionality of the Site and fulfilling your requests.

  • Name
  • Postal address (including billing and shipping addresses)
  • Telephone number
  • Email address
  • IP address (we may also derive your approximate location from your IP address)

• Providing you with our newsletter and/or other marketing materials and facilitating social sharing.

  • To send you marketing related emails, with information about our services, new products and other news about our company.
  • To facilitate social sharing functionality that you choose to use.

• Analyzing Personal Information for business reporting and providing personalized services.

  • To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Site.
  • To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
  • To better understand your preferences so that we can deliver content via our Site that we believe will be relevant and interesting to you.

• Aggregating and/or anonymizing Personal Information.

  • We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.

• Accomplishing our business purposes.

  • For data analysis, for example, to improve the efficiency of our Site;
  • For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
  • For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
  • For developing new products and services;
  • For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
  • For identifying usage trends, for example, understanding which parts of our Site are of most interest to users;
  • For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
  • For operating and expanding our business activities, for example, understanding which parts of our Site are of most interest to our users so we can focus our energies on meeting our users’ interests.

Disclosure of Personal Information

We disclose Personal Information:

• To our affiliates for the purposes described in this Privacy Policy.

• To our third party service providers, to facilitate services they provide to us.

  • These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

• By using the Site, you may elect to disclose Personal Information.

  • On message boards, chat, profile pages, blogs, and other services to which you are able to post information and content. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
  • Through your social sharing activity. If you connect your Site account to your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

Other Uses and Disclosures

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others. We may use, disclose or transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

OTHER INFORMATION

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The Site collects Other Information such as:

• Browser and device information
• Information collected through cookies, pixel tags and other technologies
• Demographic information and other information provided by you that does not reveal your specific identity
• Information that has been aggregated in a manner such that it no longer reveals your specific identity

Collection of Other Information

We and our service providers may collect Other Information in a variety of ways, including:

• Your browser or device.

  • Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, language, and Internet browser type and version. We use this information to ensure that the Site functions properly.

• Cookies

  • Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Site in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. We may also use cookies or other technologies in online advertising to track responses to our ads. We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Site.

• Pixel tags and other similar technologies.

  • Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Site (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates.
  • Analytics. We use third-party analytics services, such as Mixpanel, in connection with the Site. These services use cookies and similar technologies to collect and analyze information about use of the Site and report on activities and trends. Such services may also collect information regarding the use of other websites, apps and online resources. For information about Mixpanel, or to opt out of Mixpanel’s automatic retention of data collected through your browser while using the Site, please go to https://mixpanel.com/terms, and to the opt-out link available at https://mixpanel.com/optout. Please note that any such opt-out may be managed through the use of cookies; if you use a different device or a different browser, or erase or otherwise alter your browser’s cookie file (including by upgrading certain browsers), you may need to opt out again.

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

SECURITY

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

CHOICES

If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by using the unsubscribe mechanism contained in each of our marketing-related emails.

UPDATING YOUR PERSONAL INFORMATION

If you would like to update Personal Information that you have provided to us, you may contact us in accordance with the “Contacting Us” section below.

THIRD PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Site links. The inclusion of a link on the Site does not imply endorsement of the linked site or service by us or by our affiliates.

USE BY MINORS

The Site is not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from individuals under 13.

JURISDICTIONAL ISSUES

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Site you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

UPDATES TO THIS PRIVACY POLICY

The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Site.

CONTACTING US

If you have any questions about this Privacy Policy, please contact us at [email protected]

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.